They didn't have a tv (the family was weird) so they had only seen it at friends' houses and described it to their mother as a woman in a bath who puts a Cadbury's Flake in her mouth and looks overcome with happiness. Then they all saw the Cadbury's Flake ad on tv and agreed that they had never seen anyone look so. When the author was young he would have to bathe after his two older brothers, so he said the water was always cold and it wasn't very pleasant. Chocolate was a nasty, fatty, gritty bitter drink for the Incas I don't quite believe him but through technology has now been transformed into the almost orgasmic pleasure it is today. I hadn't realised it was such a technical marvel. The most fascinating by far was Aerogel But the most immediately interesting was chocolate. There were many interesting materials described in the book.
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